Interesting insights from some of the world’s biggest advertisers on their view of the value of Facebook Ads. Marketers From GNC to P&G Weigh in on Social-Platform Strategy One in five clicks in the U.S. happens on Facebook, and like any mass platform, most brands maintain a presence there and carefully cultivate their fan base. [...]

What is the real value of Facebook’s advertising business? One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook’s + billion IPO. Ten years ago Google changed the advertising industry forever by giving advertisers the ability to “pay per click” for key search [...]

You want to ditch your shoelaces. We know and feel your pain. Laces come undone and get filthy, you step on them and trip, and you’ve spent countless hours tying and untying them. Shoelaces have been around since about 3500 BC – technology has improved almost everything else and yet here we are still, with [...]

In The May edition of B&T Magazine, Deepend’s Chris Crammond and Amer Iqbal share their industry insights on the top ten rising platforms that are about to shake the digital world.

…..brands are getting “mum” communications out there. This beautiful piece of work  (you only see the brand at the end) does it far better than most.

Advertising. EVERYWHERE! via Advertising Age From Urinals to the Bottom of a Shoe, Ads Have Been Cropping up in Some Unusual Places At a time when consumers are inundated with advertising while driving, using their phones, on planes or at the movies — or in other words, every waking hour — how does a marketer [...]

Like. Via Inside Facebook. Facebook will test a new “promote” button that makes it easier for pages to create Sponsored Stories directly from their posts, a company spokesperson tells us. The button will appear from the page publisher — the box from which page owners create posts — and on posts that have already gone [...]