Twitter has been buzzing this week with news that pop goddess Lady Gaga is setting up shop in Facebook uber-game FarmVille to promote her new album, Born This Way. Social gamers can ditch the spuds and head to GagaVille to plant gems and glitter balls and ride about on pink-maned steeds. Along with custom virtual [...]

Social gaming company Zynga has launched the fastest-growing game in history with its new Facebook application CityVille. The city simulation game has even surpassed Zynga’s previous success story, the ubiquitous Farmville (yes – that annoying one all your friends’ mums play). According to VentureBeat, continually producing new games is essential for Zynga to maintain its [...]

Games are one of most lucrative segments of social networks at the moment (see our Shopkick post – the app gives away Facebook credits for games as part of its kickbucks loyalty program) – last year US.2 billion was spent on virtual trinkets in third-party games. This is great for social networks, putting less pressure [...]