Brands on Facebook: Advertising Is Optional
Interesting insights from some of the world’s biggest advertisers on their view of the value of Facebook Ads. Marketers From GNC to P&G Weigh in on Social-Platform Strategy One in five clicks in the U.S. happens on Facebook, and like any mass platform, most brands maintain a presence there and carefully cultivate their fan base. [...]
Impressive Growth in Semantic Metadata – Embedly Reports on Open Graph Takeup
Embedly have kindly shared some internal data on how many of the URLs they process contain Facebook’s Open Graph semantic metadata. It’s massive. They show that nearly half of all their traffic is enriched with this additional semantics – an impressive amount considering that the initial Open Graph released in 2010 was limited to the [...]
Truth, Lies & Facebook Advertising
What is the real value of Facebook’s advertising business? One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook’s + billion IPO. Ten years ago Google changed the advertising industry forever by giving advertisers the ability to “pay per click” for key search [...]
Consmr // Yelp for the supermarket
This mobile app lets you scan a product in the supermarket aisle, read reviews and ratings, see product suggestions and unlock special offers. If you submit enough reviews you can become a category expert, which opens you up to rewards and events. Read the full article @ Techcrunch
Breaking Bad Actor Endorses Student’s Campaign
Breaking Bad actor, Bryan Cranston, has endorsed American high school student Maxwel Ulin’s student body campaign. How Ulin got the Breaking Bad star to make the video has not been revealed. But seriously, So cool! I love you Walter White! Watch the video via ninemsn news
Facebook Organ Donor Status
Zuckerberg has announced an organ donation feature for Facebook, inspired by Steve Jobs. Facebook is now making it possible for its millions of users to publicly declare their organ donor status on their timelines. The move has the potential to help the over 114,000 people in the US and millions abroad waiting for transplants, both [...]
Facebook tests button that lets page owners skip complicated ad dashboard, promote content directly from their pages.
Like. Via Inside Facebook. Facebook will test a new “promote” button that makes it easier for pages to create Sponsored Stories directly from their posts, a company spokesperson tells us. The button will appear from the page publisher — the box from which page owners create posts — and on posts that have already gone [...]
