Interesting insights from some of the world’s biggest advertisers on their view of the value of Facebook Ads. Marketers From GNC to P&G Weigh in on Social-Platform Strategy One in five clicks in the U.S. happens on Facebook, and like any mass platform, most brands maintain a presence there and carefully cultivate their fan base. [...]

Embedly have kindly shared some internal data on how many of the URLs they process contain Facebook’s Open Graph semantic metadata. It’s massive. They show that nearly half of all their traffic is enriched with this additional semantics – an impressive amount considering that the initial Open Graph released in 2010 was limited to the [...]

What is the real value of Facebook’s advertising business? One thing is for sure: Wall Street has no idea. And neither do Facebook advertisers. And therein lies the huge unspoken caveat to Facebook’s + billion IPO. Ten years ago Google changed the advertising industry forever by giving advertisers the ability to “pay per click” for key search [...]

I’m not sure if it ever was cool, but this is why I still love Quora – it serves me the answers to questions I’d never imagine to ask, such as the trends over time of popular terms of derision. uora is a question-and-answer website created, edited and organized by its community of users. The site was founded [...]

Zuckerberg has announced an organ donation feature for Facebook, inspired by Steve Jobs. Facebook is now making it possible for its millions of users to publicly declare their organ donor status on their timelines. The move has the potential to help the over 114,000 people in the US and millions abroad waiting for transplants, both [...]

Like. Via Inside Facebook. Facebook will test a new “promote” button that makes it easier for pages to create Sponsored Stories directly from their posts, a company spokesperson tells us. The button will appear from the page publisher — the box from which page owners create posts — and on posts that have already gone [...]

McKinsey’s no-nonsense approach to social media marketing. Definitely a helpful way to look at the value of social for business. Via Social Commerce Today. *** With so much nonsense still being bandied around about social media, particularly relating to fictitious revolutions, businesses would be forgiven for tuning out of the faddish hype and spin. Quite rightly [...]